MSK Direct Summit
For the annual MSK Direct Summit, an event aimed at benefits leaders from partner companies, I led the design of all event collateral to create a cohesive, on-brand experience. My work included signage, flyers, brochures, name tags, tote bags, giveaway swag, and other printed materials.
I developed a visual identity that honored Memorial Sloan Kettering’s brand while giving the summit a distinct, unified look. I collaborated closely with vendors on printing and with photographers capturing the event to ensure every touchpoint felt polished and consistent.
Hospital Shuttle – Vehicle Wrap
I designed a full vehicle wrap for Memorial Sloan Kettering Cancer Center’s hospital shuttle van, creating a clear and cohesive visual identity that supports the organization’s brand. The project included concept development, design execution, and preparation of all production-ready files for the print vendor.
The final wrap enhances the shuttle’s visibility in dense city traffic, making the vehicle easy to spot for patients and staff traveling between MSK facilities. The clean, welcoming design contributes to a more comfortable and reassuring transportation experience while strengthening brand consistency across the hospital’s touchpoints.
Food and Nutrition Services – Branding
I designed a comprehensive visual system for Memorial Sloan Kettering Cancer Center’s Food and Nutrition Services team, including menu wrappers, a full food cart wrap, and tray liners. The goal was to create an eye-catching, on-brand design that clearly communicated the cart and menu’s purpose while enhancing the overall patient experience.
Working closely with the client, I developed multiple design directions and refined the selected concept into a cohesive suite of production-ready graphics. The menu wrappers were created in several color variations to reflect different dietary options; a curated selection of these variations is shown in this case study.
This project was selected for publication in the 61st GDUSA Design Annual Showcase for Branding and Identity, recognizing its successful blend of functionality, visual appeal, and brand coherence.
