MSK Direct – Marketing Collateral
At Memorial Sloan Kettering Cancer Center, I designed a wide range of marketing materials for MSK Direct, a program offering patients direct access to specialized cancer care. My work included flyers, brochures, digital signage, and social media graphics, many of which focus on cancer screening awareness and patient education. Collaborating cross-functionally with clinical and communications teams, I developed content that is not only medically accurate but also compassionate and accessible—ensuring that every piece upholds MSK’s trusted and empathetic brand voice.
MSK Direct – Summit Event
For the annual MSK Direct Summit, an event aimed at benefits leaders from partner companies, I led the design of all event collateral to create a cohesive, on-brand experience. My work included signage, flyers, brochures, name tags, tote bags, giveaway swag, and other printed materials. I developed a visual identity that honored Memorial Sloan Kettering’s brand while giving the summit a distinct, unified look. I collaborated closely with vendors on printing and with photographers capturing the event to ensure every touchpoint felt polished and consistent. I'm especially proud of how quickly and seamlessly everything came together, supporting the summit’s mission to strengthen partnerships and ultimately expand access to world-class cancer care.
