MSK Direct Summit – Event Design

For the MSK Direct Summit, an event aimed at benefits leaders from partner companies, I led the design of all event collateral to create a cohesive, on-brand experience. My work included signage, flyers, brochures, name tags, tote bags, giveaway swag, and other printed materials. Using Adobe InDesign, Photoshop, and Illustrator, I developed a visual identity that honored Memorial Sloan Kettering’s brand while giving the summit a distinct, unified look. I collaborated closely with vendors on printing and with photographers capturing the event to ensure every touchpoint felt polished and consistent. I'm especially proud of how quickly and seamlessly everything came together, supporting the summit’s mission to strengthen partnerships and ultimately expand access to world-class cancer care.